After 13 years of a successful run as Namibia’s first and leading Telecommunications company, MTC Namibia argues it’s time for change.

It is a revision of its corporate identity to reflect the changes that have taken place in its environment and in its service and product portfolios during the past 13 years of business.
 
The rebranding exercise is, otherwise, predicated on the following:
- Inspirational to staff
- Compelling to customers
- Distinctive from competition
- World-class in category
- Symbolic & Metaphorical
- Creatively boundless
- Evocative of Namibia